In pursuit of better image metadata I always try to tag my Twitter and Instagram posts with relevant parties, e.g., airline and airport accounts. For example, a picture I tweeted a few days ago, shown below, I tagged with the Twitter accounts of PSA Airlines, American Airlines and Manchester-Boston Airport.
I do this to “link” the photograph to relevant entities on the Web. Someone looking at the picture might now have their questions answered better (“What is PSA Airlines?”, for example, in the case of this image).
Tagging also notifies the parties tagged. Herein lies a dilemma: I’d like to create good metadata for the image, but many folks tag their tweets to increase their “coverage”, in hopes of having more parties take note of their tweet; often those tagged have little to do with the image itself. Welcome to the Internet, I suppose… (OK, in the back of my mind is also the thought that the parties tagged might find this annoying, but I gather if you are running a business with a social media presence, you have to be prepared for this; if you do find this annoying, I apologize).
Why am I writing about this? I would like to think of ways of tying together the existing Internet presence of entities relevant to my images (minimally, to properly “identify” these entities) and proper metadata authoring tools (such as Margaret Warren’s “ImageSnippets”). Thinking continues.
In the meantime, tag responsibly.